Of course, taste is important. This was the most important criterion when buying food for 97 percent of those interviewed. 89 percent want to eat healthy. For 71 percent, it is important that food is regional. The desire to be able to quickly and easily prepare food saw a particular increase – from 45 percent to 55 percent 2016. This is what the Food Report 2017 of the Federal Ministry for Food and Agriculture revealed.
Food manufacturers should therefore ensure that their products not only taste good and are healthy, but that it can also be easily ad quickly prepared. The convenience trend does not contradict the cooking boom, which is reflected in the many cooking books and cooking shows. Young people in particular enjoy cooking, just not every day.
Despite the hype for vegetarian and vegan nutrition: People prefer to eat meat dishes (53%), followed by pasta (38%). Vegetarian dishes came in third place (20%) followed by fish (16%), stews (15%), potato dishes (14%) and pizza (13%). Despite the huge preference for meat, 71% expect that vegan products will remain in the product offering in the long term. And what's more: Animal welfare is a very strong trend. 87 percent feel that there is need for improvement here. 82 percent would like to see higher transparency here, e.g. by means of labels. The meat industry is therefore well advised to put more effort into their communication and to continue developing the seamless traceability of products.
For instance, the meat and sausage producer Wolf shows how this works in practice. With the help of the CSB-System, the company provides traceability information for its products on platforms such as ftrace and mynetfair. With this, Wolf creates the transparency that the consumer wish to have when buying meat products. An increasing number of people make use of the smartphone. 27 percent make use of Google at the store, 16 percent use QR codes and 17 percent use apps.
The full Food Report 2017 is available as a free download at the Federal Ministry for Nutrition and Agriculture.